While many advertisers shy away from the cannabis industry, those who take the plunge often do so with a combination of excitement and anxiety.
There’s no denying that working with an emerging market is always less certain than partnering up with more established ones. Still, as legalization spreads across North America rapidly, brands are increasingly looking to cash in on the new wave of cannabis consumers.
One of the most accessible opportunities for advertisers is cannabis dispensary advertising, which can come in several different forms – from print or billboard ads to digital placements on dispensary websites and social media channels.
Another option for those looking for an added layer of exposure includes custom display advertisements on dispensary point-of-sale systems.
Marketing with Display Ads
Knowledgeable cannabis display ads are delivered directly to consumers at the point of purchase as they wait for their transactions to be completed with budtenders and other store staff. They’re also inexpensive, relatively simple to design, and easy to distribute, making them one of the more popular options with cannabis dispensaries looking to expand their reach.
Why Purchase Display Ads?
Although most dispensary owners are already aware of the importance of investing in quality product photos, another aspect to marketing cannabis products is often overlooked – namely, getting creative with how it’s presented to consumers.
With so many different ways for dispensaries to showcase items, the dispensary point-of-sale system is an ideal location for custom display advertising.
To learn more about how to effectively advertise your cannabis business, contact an experienced cannabis advertising agency today!
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