Advertising on TV has changed with the evolution of streaming services. The traditional TV markets are dying as streaming services bring the best entertainment to homes and mobile devices. Streaming movies and shows with gaming access means people decide how they enjoy entertainment and their advertising choices. The success of streaming services is changing marketing, with the chance to advertise on Roku one not to be missed.
Why Choose Roku Advertising?
The traditional TV marketing techniques include 15 to 30-second spots referred to as advertising breaks. Traditional 15 to 30-second advertising spots remain an option being replaced by targeted marketing techniques. Roku advertising options are varied and include using the home screen for targeted marketing options. The latest options are home screen themes, with targeted in-stream ads allowing consumers to purchase items from their remote.
Understanding the Benefits of Roku Advertising
The benefits of Roku advertising include exploring the data associated with streaming services marketing campaigns. There are many ways of monitoring the data with Roku advertising, including upper, middle, and lower metrics. These metrics allow data to be measured regarding the viewers of streaming services on a national and local level. For smaller businesses looking for Roku advertising opportunities, the use of targeted campaigns helps use data to determine which viewers to target.
Banner Ads Remain an Option
Banner ads can take a campaign to new levels, with marketing options including taking consumers directly to a website with a single click. Banner ads and targeted campaigns remain the lifeblood of the latest Roku advertising campaigns.
There are many benefits to advertising on Roku for all businesses. Contact Awarity at www.awarity.com for more marketing information.
