Search engine optimization (SEO) is a popular digital marketing technique designed to increase organic website traffic to your small business’s website by improving your ranking in search engine results. Most consumers use the internet to learn about brands and products before making a purchase these days. Learn more about how a local SEO agency in Denver, CO can increase website traffic.
How Your SEO Agency Can Increase Website Traffic
Responsive Website Design
Search engines prioritize fast, responsive websites. Customers may leave a website if it doesn’t load quickly, or if it doesn’t convert to fit on any type of device. A responsive website design adjusts to any consumer device, including smartphones and tablets.
Keyword Optimization
Inserting keywords into digital content is a great way to improve SEO. The keywords should be industry-related words, phrases, and questions that your target audience may enter into search engines when they need your services. People who have a brick-and-mortar store should be sure to include their location in keywords so that online content reaches people in the area. The keywords should be included in the title and headers whenever possible. However, you can’t stuff your content with keywords. Stick to roughly 1 – 3% keywords in your content.
Intent
SEO revolves around the customer. You can improve SEO when you understand your customer and their pain points. When you know this information, you can create content that provides value to your customers.
Your local SEO agency in Denver, CO can improve your website traffic (and your sales). Schedule a consultation with Digital Traffikk Agency to learn more.
