Content reporting involves a process in which marketers evaluate data from various sources, including blogs interactions, social media platforms, web analytics, and more to determine the effectiveness of their content. From this information, a marketer can determine what is and is not working well and develop better strategies for success. Instead of using the same static tools businesses have been using for decades for reporting results and metrics, marketers can now use interactive dashboards to see and interpret data in one view – this includes the use of a content performance dashboard.
The Value of a Content Performance Dashboard
A content dashboard is an analysis tool that utilizes crucial performance metrics to evaluate the success of content-related efforts. Through the real-time data accumulated within this dashboard, content managers and marketers can adjust their strategies and achieve their content marketing objectives.
A content performance dashboard is both an interactive and accessible tool, enabling you to make quick decisions about the content you are creating for various channels, ensuring it matches what your audience wants and therefore brings successful results.
In one centralized location you can view all of your important information sources enabling you to easily find issues and opportunities for improvement, optimize your resources, and more effectively pursue your content goals.
Some of the key metrics to consider incorporating into your content performance dashboard include social media engagement, email engagement, website metrics (page views, bounce rate, time on page, visitors, sessions), SEO metrics (keyword rankings, visibility, search trends), conversions (quote request, completed form, purchase), and referral sources (third-party sites, social media, organic search).
The Cost of Not Using a Content Performance Dashboard
If you bypass the need to utilize a content performance dashboard, you will forfeit the benefits of understanding key metrics that can help you understand important data trends. If you still wanted this important data without using the dashboard, you would have to spend exorbitant amounts of time attempting to gather it, and that may not be feasible.
Therefore, it is highly beneficial to use a content performance dashboard tool to optimize your marketing efforts with content that produces the results you want.
