Depending on whom you talk to and how familiar they are with new options for connecting with customers the term transactional email may mean different things. Generally a transactional email that is handled through a transactional SMTP server is an email that is automatically generated by a system because of something that the user does.
How Transitional Emails Work
For example, if you sign up for an online newsletter on a website, or if you make an online purchase, you will almost automatically receive a confirmation or welcoming email. This response email is considered to be transactional. Many people see a transactional SMTP server as just a way to handle invoicing, billing and financial types of notifications, but it can be used for so much more than that.
If you are on social media sites as a company you will also be using a lot of transactional SMTP server time if your feed or posts are frequent. After all each time you post anyone that has set up to receive notifications will receive a transactional email about the post.
The Benefits of a Transactional SMTP Server
The major reason why a transactional SMTP server is a good option if you have a lot of these non-bulk emails generated on a daily basis is that they are completely one directional or all outgoing. This keeps your email system free and allows you to automate a system to handle all types of notifications to your customers.
These can include reminders of items left in online shopping carts, package tracking and shipping information and even follow up emails to leave feedback or provide ratings. However, this also includes getting people to respond to your newsletters and email campaigns and then being able to immediately respond to customers that click on links in the newsletter.
In addition to just sending immediate responses your transactional SMTP server is also a tracking device. It can actually track each and every email it sends and even provide reports for you in real time. With this information from your transactional SMTP server you can become more informed as to your customer’s preferences and even what specific newsletters or emails generate the most response.
