The emergence of smart televisions has revolutionized the way we consume visual content in our homes. Smart TV has changed our viewing habits and made the TV viewing experience much more exciting. However, the value proposition of smart TVs doesn’t end at entertainment. It has opened up a new advertising avenue for marketers to reach consumers in a more sophisticated manner. In this blog, we will discuss what’s coming to smart TV advertising in 2024, and what all this means for marketers.
Personalized Ads: Smart TV advertising in 2024 will be all about personalization. Thanks to the availability of user data, there will be more opportunities to create targeted and relevant ads. Content providers will be able to monitor user viewing habits and deliver ads that fit perfectly with their interests. For instance, if a person loves cooking shows, they might get a lot of ads about cookbooks, kitchen appliances, or food home delivery options. Thus, it will eliminate the need to bombard users with random ads and instead deliver precisely what they’re looking for.
Programmatic Advertising: Programmatic advertising will be a major game-changer in smart TV advertising. Programmatic advertising is an automated process of buying ad inventory that uses data analysis and algorithms to buy and place ads. In the future, advertisers will be better equipped to reach their target audience in real-time and with much more accuracy. Programmatic advertising can also help lower entry barriers to advertise on smart TVs for smaller businesses, enabling them to leverage the benefits of this innovative platform.
Real-time Reporting: Smart TV advertising in 2024 will offer real-time reporting, giving marketers the ability to measure the effectiveness of their campaigns on the fly. They can quickly identify how their campaigns are performing and which channels deliver the best ROI. In turn, this will allow advertisers to optimize their campaigns mid-flight and identify potential opportunities for improvement.
In conclusion, smart TV advertising has already been growing by leaps and bounds, and with the advent of 2024, it is set to become even more sophisticated and effective. To keep up with the times, CMOs and marketers must embrace the emerging technologies and trends and curate campaigns that cater to the needs of their target consumer base. As with any evolving landscape, there will be risks and uncertainties, but smart TV advertising ‘s future is undoubtedly promising for those who embrace it early on.
