There are a handful of basic SEO techniques that increase the quality of your website for search engines and as a small business owner, you need to know the basics to set yourself apart.
The first thing you should do is make sure that all of your pages have unique titles. This means that every page on your site has its own title tag. The title tag is what shows up in the search results when someone searches for something related to your product or service. If you use the same title tag for all of your pages, it will be difficult for Google to determine which one is more relevant.
The next thing you should focus on is making sure that each page on your site contains useful content. You want people who visit your site to find everything they need quickly and easily. Make sure that each page includes keywords that match the products and services you offer. It’s also important to include links back to other pages on your site so that visitors can navigate around your site easily.
Another way to improve your rankings is by using social media sites like Facebook and Twitter. These sites allow you to share information with your customers about new products and promotions. They also give you an opportunity to interact with them directly.
While there are hundreds of quality SEO techniques you can use to help your small business, the ones above are some of the most effective. By implementing these simple changes into your marketing strategy, you will see increased traffic and sales.