Search Engine Optimization – What Color Hat Should You Wear?

If you are interested in best search engine optimization in services Kansas City you have three major decisions to make. Should you take a white hat, gray hat or black hat approach? Here is a look at all three strategies to help you make an informed decision.

Black Hat Best Search Engine Optimization in Kansas City

In the old western movies, the man with the black hat was always considered to be the “bad guy”. The same is basically true when it comes to black hat SEO methods. With black hat, you are only focusing on the major search engines and willing to do anything it takes to drive more traffic to your site.

If you are in a position in which you want to make a fast buck and then get out, black hat might be a good strategy. However, you also must be unscrupulous and willing to stoop to tactics which are against search engine rules and Internet etiquette. Black hat methods include:

  • Keyword stuffing
  • Using invisible text (can only be seen by search engines)
  • Spam blog sites
  • Copying and plagiarizing successful website content
  • Cloaking – search engine spiders see different content than website visitors
  • Any trick designed to circumvent search engine operations

Black hat SEO can provide immediate rewards but comes with a high amount of risk. Plus, you may be seen to others as a “spammer” and this is not a good reputation, as spammers are considered to be the lowest of the low, when it comes to Internet marketers.

Gray Hat SEO

If you practice gray hat best search engine optimization in services Kansas City you are walking the fine line between right and wrong. In other words, you may resort to article spinning or 3 way link exchanges. Another strategy involves buying old or expired domains and replacing their links with yours. This comes with some risks and is not a good way to establish a positive reputation.

White Best Search Engine Optimization in Kansas City

With white hat SEO you are in it for the long run, so you are not about to break the rules or do things considered to be wrong. You keep up with all the changes to Google like Panda and Penguin and you produce quality content and take advantage of opportunities like guest blogging and using internal links. Here are the benefits of practising white hat SEO:

  • There is no need to be concerned with search engine penalties.
  • You establish a reputation for honesty, integrity and professionalism.
  • Your website creates a positive user experience.
  • You can sleep well at night.