If you live in Las Vegas, use local SEO efforts and are still not seeing a windfall of leads, that’s because it’s not enough to just rank well locally anymore.
In order to dominate local searches, you need to do more than just optimize your site for local keywords. You also need to email marketing in your strategy.
If you’ve never used email marketing before, then this guide will teach you how to set up your first email campaign to support your local SEO in Las Vegas.
Get MailChimp Set Up
The first thing you’ll want to do is get a free account with the popular email service provider MailChimp.
Once you have an account, head over to their website and click on “Create A List” under the list tab at the top of the page.
You can call your list whatever you’d like, but it’s recommend using something catchy so that you remember what it stands for. For example, one called “Local SEO Guide.”
Once you’re there, give your new list a name (like “Local SEO Guide”) and select “Subscribe by email” as the method.
Now, enter an address where people can sign-up for your newsletter. This should be somewhere on your website or blog.
Next, you’ll want to choose which types of emails you would like to receive from your list.
This includes things such as:
- New subscriber
- Promotional offers
- Updates about your business
When you’re done choosing, hit save and continue.
With your first email marketing campaign set up to help support your local SEO in Las Vegas, you’ll be well on your way to improving the likelihood that leads come in.