There are still many reasons for you to use printed brochures to help build your brand and market your services. However, you only have a small window of opportunity to communicate your message while maintaining your brands integrity.
Decide on Your Message
First decide what you want to say. You can create a special promotion, decide to list your pricing and services or do more of a branding piece to raise awareness about your services. Make sure you don’t try to do all of these things as it will just be confusing and messy. Most brochures will be an 8.5 x 11 sheet and you want to make sure you use the space wisely.
Once you’ve decided on your messaging get the information down as pointedly as possible. The less words the better, but the better quality to the words the more effective your piece. Layout your copy and make sure you have enough room for images and logos. Consider using a copywriter to assist you with this aspect of the brochure or work with an ad agency.
Stick to Your Brand
You brochure has to reflect your brand. Use your branding palette, logos and slogans consistently matching the look and feel of your website and other advertising. If you have not been doing this, now is a good time to start. Choose the look you feel best represents who you are and begin using that across the board on everything you do.
If you want to stand out from the crowd, consider splurging on unique details such as off sizes, die cutting for circular pieces or introducing angles or waves. This will add to the cost of your brochure printing in San Diego California and any other area for that matter.
Balance Words and Graphics
Make sure you have enough graphics to create interest but that won’t be too distracting or take up too much space leaving little room for your copy. Remember the copy will convey your message and your graphics will convey your brand and arouse interest.
Having a concise message will help you make your point and an attractive design will keep people’s attention. You then have a solid print piece to represent your business.
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