This post will compare how effective organic rankings are versus paid advertising and how it can help your Columbus, OH small business. We’ll also be comparing the effectiveness of different types of digital marketing including:
- Pay Per Click (PPC) – where you bid on keywords to appear higher in search results
- Search Engine Optimization (SEO) – where you submit your website to Google and Bing
What is pay per click advertising?
Pay-per-click or PPC advertising, sometimes referred to as cost-per-click (CPC), means advertisers can pay for each time their ad appears when a user searches for certain terms on a search engine like Google or Bing. Advertisers can target specific keywords they want to reach by bidding on them. The more money an advertiser spends, the better position he/she will have in the search results.
With this method of digital marketing, you are paying these search platforms directly to advertise on their platform.
What is search engine optimization?
Search engine optimization (SEO) is the process of getting traffic from the major search engines such as Google, Yahoo!, and Bing. In this method, you’re not paying the search engines directly but investing in things like content creation, backlinking, social media promotion, etc. that helps improve your site’s visibility in those search engines’ algorithms.
Which is right for your Columbus, OH small business?
It all depends on budget. Small business SEO services in Columbus, OH is often the most affordable option because you’re not paying search engines direct advertising dollars but it also takes more time as pay per click advertising is instant. To know what’s right for your business you’ll have to decide if you need short or long-term results.