The sign industry is ripe with companies that offer an array of types and services. There is a lot industry buzz with respect to design, manufacture, installation, retrofitting, long-term maintenance agreements, and securing the proper permits. In addition, there is a number of lighting systems and new materials that are used in sign design and manufacturing. There are digital signs, plastic signs, and molded signs from which to choose. The biggest challenge that any customer might face is finding the right sign company. Chicago is a robust city, and there are no shortages of companies competing for business.
What to Look for in a Sign Company
Shopping for a company that builds signs is much the same as shopping for any other service. Examine the company’s experience. Find out what people are saying about the company. Does the company have a respectable web presence with a list of testimonials and services or products? Does the company offer a free estimate? Is the company in good standing with their local Better Business Bureau?
Online Yellow Pages and social media venues may also be able to offer insights about the company in question. Does the company hire and train qualified people? Part-time workers may be an indication the company is wanting for business. Pricing, follow up, and customer service are also key considerations. Experience in handling sign permits may be a challenge for a small company, but far easier with larger, experienced companies. These are general things to look for, but it can mean the difference between partnering with success or failure.
A sign’s longevity will depend on the materials used. Another consideration is how easy it will be to maintain the signage. The company should take care in installing signs, outside, that can withstand all types of weather and temperatures. It largely depends on the business and the owner’s unique communication needs.
Expect Top Customer Service
Look for companies that can provide a full array of services that include reprographic and digital printing. Companies that can successfully work with both large and small businesses are preferable. Reliability and fast turnaround times are also important for the business owner. Customer service is still king, regardless of the business or industry.
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