When you have a business to run, no matter how big or small or what niche market or industry you are in, you will need to know where you stand and how you are going to present yourself to your target customers. Having a strong brand positioning statement is the best way to achieve this. It is vital to work with good social media marketing companies in Chicago IL to help you with this important step.
How to Create a Brand Positioning Statement
The trick with this sort of branding statement is that it is short and sweet and has to sum up the entire marketing plan of your business. There are four key parts to an effective and strong positioning statement, and they are as follows:
Target Customer: Know what your target groups likes/dislikes are, what they want and need, and what they are looking for, so you can show them how you can satisfy their needs.
Market Definition: Know how your business and your goods or services are classified so you can find ways to set yourself apart from the competition and make yourself unique in some way. This is extremely important!
Business Promise: Find benefits that are true, logical and of value to your customers and weave them in the branding promise you fashion for your business.
Reason to Invest: Provide reasons and evidence to your customers as to why they should trust you and invest their time and money into your brand over someone else’s.
Get the Help You Need
If you have been struggling with the brand positioning statement for your business, we here at Paul Gregory Media can lend a helping hand. Call us today to get started!