It’s All About Location: Where to Put Your Digital Signage Kiosk

A digital signage kiosk is a beneficial way to creatively display information at your business’ location. However, in order to ensure that your kiosk actually gets noticed, it’s important to set it up in the right place.

Waiting Areas

If you own a business where customers are required to wait in order to receive your products or services, the waiting area is a prime place to install your digital signage kiosk. This will allow you to advertise your products and services when your customers have time to sit and think. For example, if you own a salon, you may want to put a kiosk near your waiting area so that clients can receive more information about the styling techniques your employees use or new hair care products you have available.

Check-Out Locations

Although you may try to keep customer wait times down, it may be impossible to eradicate the fact that a few of your customers may have to wait in line, especially on holidays and weekends. A signage kiosk near the check-out areas at your location is a great way to encourage your customers to come back in the future and to provide them with more information.

Product Spaces

Signage kiosks don’t have to be placed specifically in areas where customers are prone to be idle. Instead, you can place digital signage kiosks in the heart of your store or location where your products and services are displayed. For example, if you own a retail clothing store, you can display images on your kiosk of different people wearing the clothes you have for sale. This will give your customers the opportunity to visualize what kind of looks they can create with your products.

Entries and Exits

When your customers enter and leave your location, they want to feel like their presence is noticed. However, it may not be cost-effective to keep an employee at your location’s entries and exits at all times. Instead, you can place a kiosk at your store’s doorways so that employees feel welcomed whenever they come to your location. Additionally, you can also display information about current specials and deals you have going on to keep your customers aware of what you have to offer.

When you invest in a signage kiosk for your business, keep these guidelines in mind when you are in the process of deciding where to put it.

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